Myles New is a London-based photographer and director specialising in food, beverage and tabletop.
With a background in food photography, Myles brings a photographer’s eye to directing — combining a strong understanding of light, composition and food with the movement and storytelling of film.
Working across both stills and motion allows him to create integrated campaigns with a consistent visual language, from TV and social through to OOH, digital and in-store.
His approach is collaborative, hands-on and rooted in a genuine understanding of food. Whether working with a beautifully simple ingredient or a large-scale advertising production, the aim is the same: to make food feel real, desirable and impossible to ignore.
Myles has created work for brands including McDonald’s, Nespresso, Waitrose, Lidl, Heinz, Costa, Tesco, Sainsbury’s and Morrisons.
Based in London and Dorset, Myles works throughout the UK and internationally.
